It's become increasingly clear that Big Data, and the tools for manipulating,
visualizing and analyzing it, are transforming the business landscape.
McKinsey released a report in 2011 that projects 40 percent growth in global
data generated per year. This is all well and good, but more and more
companies are finding that their toolbox for dealing with all of this data is
antiquated and confusing.
Indeed, 58 percent of enterprise decision makers surveyed in March 2012 by
DataXu felt they lacked the skills and technology required for marketing
analytics. Marketers should be chomping at the bit to fruitfully employ the
data they have. Successful marketing requires proper segmentation of the
customer base to create more targeted campaigns. Real-time insight into the
performance of existing campaigns and a clear grasp of where to redirect
efforts can also turn a campaig... (more)